1. Know the rules. HIPAA's privacy prohibitions not only protect the disclosure of a patient's name and "individually identifiable health information," but also requires the safeguarding of any information where there is a "reasonable basis to believe it can be used to identify the individual." 2. Develop a social media policy. A social media policy, written in plain language, with clear dos and don'ts, should be established to provide guidance on what is and is not permitted. 3. Training. If physicians are going to use social media, they need to learn the tools, techniques and strategies of social media. An unintentional disclosure of information due to a misunderstanding about how a social network or mobile application works may have the same consequences for a doctor or institution as intentional disclosure. A doctor's staff should also be given training so that they are equally equipped to understand the rules of social media engagement. 4....
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